If you're building or modernizing a wealth platform in 2025, it's hard to ignore how client portfolios are evolving. Crypto is no longer contrarian. Bitcoin is a top 10 asset class by Market Cap. It’s part of the financial picture, even if it makes up a small percentage of holdings. 

Roughly 1 in 5 US adults hold crypto in some form. Wealth techs that recognize this today, and provide visibility into it, will be the ones positioned to capture value as the market matures and adoption continues to grow. 

History doesn’t repeat but it often rhymes  

Advisors and product teams have been here before. Bank feeds, account aggregation, open banking etc. Every leap in tech doesn’t remove the need to give investors and advisors the full picture, without friction. Crypto is simply the next dataset. But as of now, it’s missing from many advisor workflows. 

Advisors are:

• Skipping crypto entirely in planning conversations 

• Managing manual uploads or one-off integrations with limited coverage 

• Working around data gaps  

This not only hides potential AUM (assets under management), it can distort the client’s overall risk profile. A user who appears conservative on paper might actually have significant exposure in BTC, ETH, or stablecoins (think of these as digital dollars) held off-platform. 

Visibility and clarity is what advisors and investors need 

They need reliable, daily performance data that advisors can trust and plug into their existing systems with minimal engineering effort. 

That includes:

• Balances from major exchanges and wallets 

• Detailed transactions data 

• Coverage for DeFi and increasingly popular crypto activity 

• OAuth-based (easy log in) permissioning wherever possible 

• Standardised formats that work with their systems 

The utility is in the follow-on effects  

Normalized, permissioned access to crypto data doesn’t just fill a gap. It opens up new features to enable both advisors and investors to make more informed decisions. 

Examples: 

• More complete portfolio breakdowns and reporting 

• Ability to alert on large inflows or outflows from wallets 

• Context for advisors dealing with self-custody clients 

• "Bitcoin is up 15% since your last buy" 

Tech teams should be focused on building the features users need, not focusing on understanding the data. 

Coverage as a competitive lever  

Our coverage spans over 90%+ of the exchange and wallet sources used by US-based crypto holders. Which means wealth platforms can offer large scale visibility with one integration. 

What forward-looking wealth platforms already see

This is about supporting growing demand and being prepared. 

Crypto isn’t a trend. It’s an asset class held by: 

• Younger, high-potential clients 

• Technologically savvy segments 

• People who started small but now hold meaningful sums 

There is a sea change in US regulation towards crypto so product readiness is paramount and can be a competitive differentiator. Offering crypto data signals a platform that understands not only where users increasingly are but where clients are going. 

Crypto doesn’t need to be front and center. But it does need to be handled 

Investors expect their platforms to keep up, otherwise they move. Advisors need the full picture to give meaningful advice. And product and engineering teams shouldn’t have to become blockchain devs or work with duct-tape solutions to deliver a quality customer experience. 

Make crypto data like any other data set, wealth tech has been here before. 

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